Oreo Is Bringing Zero-Sugar Cookies to US

If you’ve been hoping for a sweeter treat without the sugar, you’ll soon get your wish. Mondelez announced that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar cookies will hit store shelves in the United States this January and will become a permanent part of the Oreo lineup. This is the first time the company has offered sugar-free Oreos in the U.S., though similar versions are already sold in Europe and China.

Mondelez says the new cookies answer growing demand from consumers who want “mindful indulgence”—treats that deliver the familiar Oreo flavor with less sugar.

The shift toward healthier snacking is broad. Research earlier this year found that most Americans are seeking snacks they view as better for them. Snack makers such as Conagra Brands report that Millennials and Generation Z are especially drawn to portion-controlled and wellness-focused options. Even in beverages, lower-sugar products are thriving, with items like Coca-Cola Zero Sugar seeing stronger growth than their full-sugar counterparts.

Mondelez spent about four years developing the no-sugar Oreo recipe to ensure the cookies still tasted close to the original. Instead of sugar, the cookies use a blend of maltitol (a sugar alcohol found in some fruits and vegetables), polydextrose (a soluble fiber), sucralose (a sugar-derived sweetener), and acesulfame potassium (a synthetic sweetener).

Comparing nutrition labels between regular and Zero Sugar Oreos is a bit tricky because the serving sizes differ. A 22.6-gram serving of Oreo Zero Sugar has 90 calories, 4.5 grams of fat, and 16 grams of carbohydrates. A typical three-cookie, 34-gram serving of classic Oreos has 160 calories, 7 grams of fat, and 25 grams of carbohydrates—plus 13 grams of added sugar, which the Zero Sugar version eliminates entirely.

Early taste tests have been encouraging, with reviewers saying the sugar-free version comes “surprisingly close” to the original. The flavor is slightly lighter, as expected, but the signature cocoa-and-vanilla combination remains—and some testers noted that just two cookies felt satisfyingly indulgent.

original source