Jell-O Changed Its Logo for the First Time
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The iconic jiggly dessert just got a new look.
Jell-O revealed its modern makeover with a new logo and packaging, both of which have not changed previously
The new design is meant to “honor the brand’s legacy” — the Kraft Heinz desserts have been around since 1845! — but bring in a “modern aesthetic,” according to a press release.
The “loud, proud and simple” branding showcases a more vibrantly colored box and cartoonish designs representing each flavor. For example, the new lemon-lime Jell-O box shows the citruses made out of the gelatinous snack whereas the older version shows more realistic images of lemons and limes.
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The updated packaging will roll out nationally immediately and be implemented across the entire Jell-O portfolio, including pudding, gelatin, cups and boxes.
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