Coca-Cola Teams With Music Legends Mark Ronson & Madlib For Coke Bottle-Sampled EP

Mixing its classic taste with classic soundscapes, Coca-Cola has announced a campaign in partnership with music legends Mark Ronson and Madlib called Recycled Records. The collaboration involves an original EP made from the sound of Coca-Cola’s bottle-to-bottle recycling process.

Now if any two producers could turn banging bottles into ear candy, it’s these two sample-smiths.  A short film will also accompany the release that’s narrated by the legendary rapper, MC Lyte, and goes behind the scenes of the EP’s creative process.

“Sampling is an artform which is constantly regenerating. The tiniest sound, whether from an old record or from the world around us, can inspire an entire piece of music. I learnt from my heroes, DJ Premier and Q-Tip, who all made incredible albums from sampling, and it’s stayed an integral part of my work up until today,” said GRAMMY-award winning producer Mark Ronson.

The campaign also cleverly weaves together the relationship between sampling and recycling. It highlights how clear plastic bottles have higher recyclability than green bottles, which explains Coca Cola’s decision to transition its green plastic-bottled products to clear.

“The thud of a plastic bottle going through a recycling facility is, in its own way, a piece of art, it has the ability to transform. Being able to take sounds from the recycling process that are so different from what I’ve used in the past, and flipping it into a whole new format, is a great example of the versatility of sound. Now any cat has the opportunity to make some dope sounds of their own,” said award-winning pioneer producer Madlib.

https://www.foodbeast.com/news/coca-cola-teams-with-music-legends-mark-ronson-and-madlib-for-coke-bottle-sampled-ep/