The Thanksgiving data started coming in as soon as trick-or-treaters collected their last piece of candy.
Market research firms, including Restaurant Business sister company Technomic, were busy polling consumers and restaurant operators to forecast how Thanksgiving 2023 will shape up. We’ve collected the stats and compiled this quick snapshot.
Despite the rising cost of restaurant food, Technomic found that 23% of consumers are likely to purchase a complete, ready-made Thanksgiving meal for pickup from a restaurant, while 22% may roast the bird themselves but will rely on restaurants for the trimmings.
Over 90% plan to celebrate Thanksgiving and more consumers will be cooking and baking this year compared to last.