Young influencer ‘living the dream’ posts videos of himself smoking and drinking all day long
Jacob Jones has found a unique niche online: spending his days outdoors, smoking cigarettes, and enjoying alcoholic drinks — all while sharing it with a massive audience.
The North Carolina influencer, now in his mid-twenties, has amassed over 700,000 subscribers on his main YouTube channel and 500,000 followers on Instagram under the handle “jacobf–kingjones.” Both accounts highlight a consistent theme: indulging in habits most people keep private.
On YouTube, Jones posts content like “CIGARETTE MUKBANG (HELLA BUZZED),” an hour-long video where he smokes a range of brands, from American Spirits and Marlboro Menthols to Mexican Camels, while giving his commentary. In another video, titled “Day Drinking and Smoking Cigarettes at 8 a.m. on a Thursday,” he openly documents morning drinking. On his second channel, “jacobjonesMONEY,” he captured himself “Drinking Alone in a Public Park on Valentine’s Day,” expressing excitement about the solitary celebration.
His content also features global adventures, including smoking while visiting cities such as Nashville and Tokyo, and experimenting with unusual drink mixes like soda combined with Everclear.
Jones told The Gobcast that this lifestyle has been his full-time pursuit since graduating college about four years ago. While the exact earnings are unclear, his main YouTube channel appears to have been demonetized due to cigarette content. His secondary channel, with roughly 100,000 subscribers, still generates revenue.
He also earns through membership platforms. On Patreon, 74 subscribers contribute over $160 per month, and on Twitch, he has 11,000 followers, where subscriptions cost $5.99 monthly, though the exact number of paying fans is undisclosed.
Despite the health risks, Jones’ followers are captivated by his lifestyle. Comments on social media range from admiration to concern. One fan praised his Valentine’s Day video, saying, “This calls for a cigarette, thank you for inspiration.” Others described him as “living his best life” or “living the dream.” Some X users called him “a lucky bastard.”
Yet not all reactions are positive. Critics point out the dangers of his habits. “Society loves losers,” one Facebook user wrote, while another warned, “You finna end up like a cooked turkey from the inside out.” Another observer commented, “Strange watching someone slowly kill themselves.”
Jones has not responded to requests for comment.
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