Gavin Newsom mocked in Times Square billboard comparing governor to lowly New York Jets
Gavin Newsom faced criticism 3,000 miles from home after a billboard in New York City’s Times Square compared the California governor to the struggling NFL team, the New York Jets.
The ad, unveiled ahead of Sunday’s Super Bowl by the California Business & Industrial Alliance, declares that Newsom’s “record is worse than the Jets,” referencing the team’s league-low 3–14 finish this season.
“He’s #1… in High Taxes and Homelessness,” the billboard adds.
“Before trying to quarterback national politics, Gavin Newsom should take a hard look at how his game plan worked out in California,” said Tom Manzo, founder of the trade group of business leaders and entrepreneurs. “Much like New Yorkers feel about the Jets, Californians expected more than what they’ve seen from Governor Newsom.”

The ad comes as Newsom embarks on a national press tour promoting his upcoming memoir, including a feature in Vogue photographed by Annie Leibovitz. His book, Young Man in a Hurry, is set to release on February 24 and chronicles his early life — a narrative that has drawn criticism from those who say Newsom downplays his privilege and elite connections. Analysts note that the publicity suggests Newsom is preparing for a potential 2028 presidential run.
Meanwhile, California continues to grapple with major challenges. Homelessness increased by more than 3% over the past year, leaving over 187,000 people living on the streets or in shelters as of January 2024, according to CalMatters. At the same time, the state remains among the highest taxed in the nation, a point of contention for critics who argue that the tax environment has driven wealthy residents and investors away. Newsom has opposed a proposed billionaire wealth tax, which has fueled additional debate.