Paris Hilton Launches a Recovery Fund
Paris Hilton arrives at the Pre-Grammy Gala on Saturday, Jan. 31, 2026, at the Beverly Hilton Hotel in Beverly Hills, Calif. (AP Photo/Chris Pizzello,File)
Pop culture star, advocate, and entrepreneur Paris Hilton unveiled a new initiative on Monday aimed at helping female small-business owners recover from disasters. The program is a nationwide expansion of her ongoing efforts to support women entrepreneurs, which began in the wake of the 2025 Los Angeles fires.
Hilton is contributing $350,000 to launch the Back in Business Recovery Fund, with a goal of raising at least $1 million by the end of March. “Women-owned businesses are really the heart of so many of these communities,” Hilton told the AP. “I want to be able to lift up and support them.”
The initiative will be run in partnership with Hilton’s social impact organization, 11:11 Media Impact, and GoFundMe.org, the philanthropic branch of GoFundMe, which is contributing $100,000 to the fund.
Hilton and these organizations previously distributed more than $1 million in cash grants to 50 women-owned small businesses affected by the LA fires, which destroyed Hilton’s own Malibu home. Grants of up to $25,000 were given to child care centers, bakeries, bookshops, dance studios, and salons impacted by the Eaton Fire in Altadena. The funds helped cover rent, payroll, equipment replacement, and rebuilding efforts. One year later, 90% of the recipient businesses are still operating, according to the Pasadena Women’s Business Center.
Like the LA program, the Back in Business Recovery Fund will provide unrestricted grants and collaborate with some of the 150 local women’s business centers across the U.S. Partnering with these centers will help identify affected business owners quickly and connect them to a community of peers facing similar challenges, said Amanda Brown Lierman, executive director of GoFundMe.org.
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