Kelly Osbourne’s viral BRIT Awards look ignites fiery response to body-shamers who ‘dehumanized’ her
Kelly Osbourne's viral BRIT Awards look has sparked a fiery response to body-shamers who have "dehumanized" the daughter of the late Ozzy Osbourne. (Getty Images)
Kelly Osbourne’s appearance at the 2026 BRIT Awards sparked an outpouring of support after she addressed online body-shaming aimed at her, following the death of her father, Ozzy Osbourne.
On Sunday, the 41-year-old — who accepted a lifetime achievement award alongside her mother, Sharon Osbourne, on Ozzy’s behalf at Saturday’s ceremony — took to Instagram to confront critics of her appearance.
“This is a special kind of cruelty in harming someone who is clearly going through something, kicking me while I’m down, doubting my pain, spreading my struggles as gossip, and turning your back when I need support and love most,” she wrote in her Instagram Stories. “None of it proves strength; it only reveals a profound absence of compassion and character. I’m currently going through the hardest time of my life. I should not even have to defend myself. But I won’t sit here and allow myself to be dehumanized in such a way!”
Kelly had responded similarly last week after harsh comments about her body surfaced online. One user wrote, “Looks like a dead body… she’s tooooo thin and fragile… looks like she’s going to see her dad soon.” Another suggested, “Ditch the Ozempic, eat a burger.”
Fans and fellow social media users quickly defended Kelly. One wrote, “Disgraceful comment, have you no empathy?” Another added, “Her dad has died, it’s called grief. How would you feel if you were grieving and all anyone could say was about your weight? Disgusting!!!”
Earlier, during an appearance on “Piers Morgan Uncensored,” Sharon Osbourne spoke out for her daughter after trolls attacked Kelly online following Ozzy Osbourne’s passing on July 22 at age 76. In the segment, Morgan shared a video Kelly posted in response to online criticism

“To the people who keep thinking they’re being funny and mean by writing comments like, ‘Are you ill?’ or ‘Get off Ozempic’ or ‘You don’t look right.’ My dad just died and I’m doing the best I can, and the only thing I have to live for is my family. I choose to share my content with you and share the happy side of my life, not the miserable side of my life. So to all those people, f— off,” she said in the clip.
Sharon revealed that Kelly has been struggling since her father’s death. “She’s not happy, she lost her daddy. She can’t eat right now,” Sharon said.
She added that much of the online negativity reflects the insecurities of the people posting it: “[The internet] is a shield for people that are unhappy. Jealousy and people’s perception of somebody else — how many times have we been wrong about somebody because of our perception?… A lot of effort goes into [hurtful comments]. I feel sorry for people. There’s something wrong with their lives. They’re not happy.”