Pissed off at Hasbro…RI Lawmakers Want to Scrap Mr. Potato Head License Plates.

For decades, Rhode Islanders have had the option to display Mr. Potato Head on specialty license plates. But now, following Hasbro’s decision to relocate its headquarters from Rhode Island to Boston, some lawmakers say it may be time to reconsider promoting one of the company’s most iconic characters, according to the AP.

A proposal introduced earlier this month would have Rhode Island’s Division of Motor Vehicles stop offering Mr. Potato Head as a specialty plate. Currently, the plate costs about $40, with half of the proceeds going to support the Rhode Island Community Food Bank.

State Rep. Brian Newberry, a Republican from North Smithfield, said in an email to the Providence Journal that he filed the legislation because Hasbro’s departure will cause “untold economic harm and loss of tax revenue.” “There is no reason we should be advertising their products on our license plates,” Newberry added. “It may seem trivial compared to many other things, but it’s a matter of self-respect.”

The bill, co-sponsored by Democratic State Rep. Thomas Nore, would allow current plate holders to keep their Mr. Potato Head plates, but prevent them from being transferred to new vehicles.

Mr. Potato Head plates were first issued in 2002 to mark the toy’s 50th anniversary. The plate features a small image of Mr. Potato Head holding a sign for the Rhode Island Community Food Bank, along with the words “help end hunger.”

Kate MacDonald, a representative for the food bank, said the plates have been a reliable source of support. “The license plate started at a time when Mr. Potato Head was all over the state and was having a moment,” she said. “And while it has tapered off over the years, it’s been a steady way for people to contribute.” Over the years, the food bank has received nearly $60,000 thanks to the plate.

Hasbro announced last year that it would be moving to Boston by the end of 2026, after nearly 70 years of operating in Pawtucket, Rhode Island.

Lew Pryeor, who helps distribute food donations across the state, expressed concern over the bill. “Any cuts into the food programs are going to affect some people,” said Pryeor, who lives north of Providence. “For him to say that he doesn’t like the plates, well, that’s your prerogative. Don’t buy them. If it’s making money for the state, let it.”

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