Ultra-wealthy visitors are spending staggering sums to secure luxury accommodations in California ahead of Super Bowl 60 next month.
According to the San Francisco Standard, last-minute renters are paying between $250,000 and $500,000 to lease off-market mega-mansions near Levi’s Stadium in Santa Clara. The demand for exclusive, high-end homes has surged as the big game approaches.
“These homes are flying off the market,” said Joe Piazza of Coldwell Banker. “We’re getting calls from Fortune 500 companies, Hollywood crews—anyone looking for privacy, top-tier amenities, and a serious wow factor. And they’re willing to pay for it.”
With hotels and short-term rentals fully booked months ago, the late rush has driven prices even higher. Properties that typically rent for tens of thousands of dollars per month are now commanding $10,000 to $15,000 per night during Super Bowl week, agents told the outlet.
Piazza currently represents three luxury listings in Los Gatos and Saratoga. The sprawling estates, each around 12,000 square feet, feature resort-style pools, private sports courts, fountains, putting greens, vineyards, and wine cellars. Many also offer sweeping views of the mountains and city lights and are located just a short drive from the stadium.
Some properties allow small gatherings or cocktail receptions, making them especially appealing for corporate events or celebrity-hosted functions. Agents said flexibility and privacy are often just as important to renters as size and location.
For those still searching, options are quickly disappearing. The few remaining homes near Levi’s Stadium are commanding the steepest premiums.
“Their entire week is mapped out,” Compass agent Darcy Elman told the Standard, referring to ultra-wealthy Super Bowl attendees. “They’ve already decided where they’ll stay, where they’ll party, and exactly how close they want to be to the stadium.”
