Shoppers in New Jersey hoping for a traditional “bright Christmas” may have been surprised by what they found at Wyckoff’s Christmas Tree Farm, where holiday evergreens are being sold in a bold spectrum of unexpected colors.
Billed as “New Jersey’s original colored tree farm,” the White Township business offers real Christmas trees coated in nine striking shades, including pink, purple, dark blue, light blue, turquoise, magenta, red, and even black. “You’re sure to find the color that’s right for your family tree!” the farm announced on its website, noting that the eye-catching options are available only while supplies last.
Photos of the trees show rows of vivid, punk-rock-inspired hues—more reminiscent of a downtown wig shop than a forest.
Wyckoff’s has been growing holiday trees since 1958 on its 65-acre farm. The vibrant colors come from a fire-resistant, latex-based paint created specifically for Christmas trees. A recent NJ.com video captured workers in protective gear spraying the trees, a process that calls to mind the painted roses from “Alice in Wonderland.” The farm says the product is believed to be safe based on manufacturer information.
However, Wyckoff’s does warn customers that some flakes of color may fall off during the baling and unwrapping process, and the business will not be liable for any issues related to the dyed trees.
Not everyone is embracing the rainbow-bright forest. Critics on social media blasted the practice as environmentally unfriendly, with comments ranging from “Spray poison everywhere. Great idea,” to “This is absolutely horrific.” Others said they prefer their holiday trees natural, so they can compost or reuse them without added chemicals.
Still, demand appears strong. According to the New Jersey Digest, Wyckoff’s is a 12-time Grand Champion of the New Jersey Christmas Tree Growers Association, and many customers are eager to bring home a uniquely colored tree. Owner John C. Wyckoff told New Jersey 101.5 that sales have been brisk—including to one customer who bought a purple tree to match her wardrobe and accessories.