Bud Light faced a massive backlash from some conservative beer buyers after the brand engaged in a social media promotion with transgender TikTok influencer Dylan Mulvaney. The promotion, an Instagram contest where Mulvaney addressed the one-year anniversary of her transition, most famously led to rock star Kid Rock using a semi-automatic rifle to shoot bullets at cases of Bud Light.
Now, add Target (TGT) – Get Free Report to the list of companies being boycotted for supporting being woke.
Target has been down this road before. In 2016, the retailer faced boycotts over its policy to let customers use the bathroom that corresponds to their gender identity, not the one that matches their birth gender. The chain also added single-person bathrooms to its stores, but did not change its policy on its gendered bathrooms continuing to allow customers to use the restroom that matches how they identify.
Who else will pay the price of going WOKE?