I know I’m not too bougie for box wine. Who am I to be too cool for wine that simply uses packaging that costs less than that of the material used to make glass packaging? If anything, box wine should be more celebrated for their thriftiness.
Franzia, the barons of box wine, are giving fans the chance to do just that by offering an inflatable five foot tall lawn ornament on their merch site. It’s even illuminated from the inside, just so all passerby can clearly see how serious you are about a good time.
So go ahead and let the neighbors know this holiday that you’re an equal opportunity wine aficionado — one that doesn’t judge by the glass, but rather, sips from any source. Cheers to you, unpretentious wine lover.