Cheez-It – the cheesy Kellogg-brand snack cracker – is celebrating the 30th anniversary of reality TV by releasing a “limited-cheddition box” with an image of legendary drag queen and reality show host RuPaul.
The boxes will actually come in two varieties: one featuring RuPaul, the host of the wildly popular RuPaul’s Drag Race series, and another featuring Nicole “Snooki” Polizzi, the “hard-partying, booze-swilling” personality from MTV’s Jersey Shore series.
“[RuPaul and Polizzi] made their unmissable mark in the reality TV space with their often absurd, sometimes salty, always satisfying personas on camera,” the company said in a press release. “From dancing like no one is watching at the club to critiquing unfiltered lip-syncing battles, Snooki and RuPaul have paved the way for 100% realness on-screen.”
The product description for the RuPaul Cheez-Its is also quite cheesy:
If U wanna be invited to the party, U must have something to bring. Before RuPaul, we thought a box of Cheez-It® was enough. But now we know we gotta bring the realness, no matter how orange we look. She done already done had herses, but Ru wanted more. He knew drag queens belonged on every screen, so he went to werk. And walk by walk, Mama Ru and her Queens have taught us the art of the fiercest lewks, the saltiest shade, and being absurdly satisfied with exactly who we are. May the 100% Real Original – who built the stage for hundreds of other Originals – never ever sashay away.
The boxes cost $7.99 plus shipping.