Fido and Fluffy Can Tell Santa What They Want Directly at PetSmart

Fido and Fluffy Can Tell Santa What They Want Directly at PetSmart

By Lisa Lacy

Why should kids have all the fun?

After the virtual vs. in-store Santa debate of 2020, Santa is back this year at pet goods retailer PetSmart for Santa Photo Days with pets.

Top line

Roughly 1,600 PetSmart stores in the U.S., Canada and Puerto Rico are offering free photo sessions with Santa on select dates in December from 12 p.m. to 3 p.m. Customers can book a reservation on the PetSmart website, and there’s also a virtual component.

Between the lines

Santa Photo Days is also an opportunity for PetSmart to push its Merry and Bright collection “to spoil [pets] and bring them in on the celebration.” That, of course, is for pet parents who missed an opportunity to get matching custom-made sweaters earlier this month.

PetSmart’s Merry and Bright collection includes all the trappings of human celebrations, including red fair isle pet pajamas, a light-up costume for dogs and cats and an ugly holiday reptile sweater.

In addition to apparel, it includes Advent calendars and “festive toys and treats,” such as gingerbread cookie decorating kit dog treats and a hot chocolate plush squeaker.

It’s not the first time the retailer has played holiday dress-up. PetSmart released a Snapchat Lens earlier this year to help pet parents virtually dress their pets up for Easter.

Bottom line

This is merely the latest sign pet products are looking a lot more like their human counterparts as consumers shift from pet owners to pet parents and embrace the animals in their lives like family.

https://www.adweek.com/commerce/fido-and-fluffy-can-tell-santa-what-they-want-directly-at-petsmart/

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