Man’s best friend no longer has to put up with joining humans on the sofa for soaps or the latest binge-watch series – soon the nation’s dogs will have a range of specialist pooch-friendly content to enjoy.
DogTV is a new television network created specifically for our four-legged friends which is set to launch in the UK on Monday.
Created after three years of research, the channel will air scientifically tested programming aiming to alleviate symptoms of conditions such as separation anxiety, loneliness and stress, bosses say. It will also have shows to help owners better understand and look after their pets.
Here’s @ hey__itsfranklin__ another #dogtvwatchdog enjoying some DOGTV! 🐶📺#dogtv #dogs #dogsofinstagram #dogappreciation #dogdays #doglife #doglovers #dogstagram #dogsoftheinternet #hangingout #tvtime pic.twitter.com/n77BdxsdMu
— DOGTV (@dogtv) September 10, 2021
With the number of people getting dogs rising dramatically during the lockdowns, it could be a timely arrival – especially as many owners have now returned to work and animals are being left alone more.
The channel has been developed following studies into animals’ physiological and psychological needs, moods and responses, to help them feel more stimulated or relaxed when needed, producers said in a statement.
Colours, audio frequencies and camera alignment have all been adapted to cater to dog senses.
Professor Nicholas Dodman, chief scientist for DogTV, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.