Are you an influencer? Do you want to be? If you do, you may want to check out Pabst Blue Ribbon’s newest approach to advertising.
As people have been forced to spend more time than ever indoors, PBR is shifting the entire media approach indoors with the launch of In Home Advertising. Participants can transform their homes into ad space by exploiting their common household items and have Pabst pay them for it.
“One of the principles we operate under at PBR is subversion,” says Nick Reely, VP Marketing at Pabst Blue Ribbon. “Another principle is offering lighthearted and self-aware entertainment to our friends and audiences. A third principle isn’t really giving money away but that’s ok. We made an exception for this campaign.”
Through a selection of your everyday household goods, you can turn shower curtains, rugs, fish tank billboards, toilet lids, and even a dining room tablecloth into branded content for some cash. Each item has a corresponding monetary value, in which participants send them in and Pabst Blue Ribbon posts proof of installation. They then get paid to run the ads inside the comfort of their home.
All you have to do is browse online at PBRInHomeAdvertising.com to “shop” for available merchandise for free then Pabst Blue Ribbon sends the order straight to your home. Participants snap photos of the items to start their at home media campaign, posting images of their household ads onto their socials and tagging @pabstblueribbon to redeem their payouts.
Participants are encouraged to “shop” for merchandise while supplies last.