We recently wrote how Panasonic maybe went a little overboard with wacky promotional images for its new SoundSlayer wearable gaming speaker. Fun, right? Here’s something less amusing: it appears that Panasonic couldn’t be bothered to take actual photos of its product on actual human beings, so it digitally inserted them into royalty-free pictures from Shutterstock and Getty Images. And then, it appears to have done something worse: stick a white man’s head on a Black man’s body, altering his skin tone to match.
There’s no question this image from Lasse Behnke is the one Panasonic used — but the model sure isn’t wearing a Panasonic neck speaker. (It’s also not clear why the DualShock 4’s light bar has been edited out.)
Okay, now for the ugly one. First, the image Panasonic provided alongside its new product, and below it, the original photo.
“Young African American man eating pizza, drinking beer and playing video games.” Image: blackCAT (Getty Images)
These might look like very different people, but that’s the editing at work — they clearly have the same hands, the same shirt (with the same exact creases), the same arm definition, and the same throat, in the same posture. Someone took the Black man’s body, stuck a white man’s head on top, lightened his skin, and changed the color of his game controller and his shirt.
Here’s a quick juxtaposition to make it even clearer: this Black man’s head was digitally replaced. pic.twitter.com/X8Ac1IlDu6
— Sean Hollister (@StarFire2258) August 26, 2021
Whose head is on whose body, though? There’s little question that it was the Black man whose identity got erased, instead of the other way around. I took a look at the EXIF data in Panasonic’s picture, and it reads: “Young African American man eating pizza, drinking beer and playing video games.” Not only is that the exact title of the Getty Image above, the EXIF also mentions Getty Images and photographer blackCAT, and so it’s extremely likely Panasonic started with the Black man’s photo.
It’s not the first time a tech company has replaced a Black man’s head with a white one in a promotional image, by the way: Microsoft was caught doing it on its Polish website in 2009.