Pabst Blue Ribbon wants to celebrate America’s birthday in a big way this 4th of July and honestly, big might be an understatement with what they’ve got planned. That’s because massive, gargantuan, or better yet monumental, would be better adjectives to describe a limited edition 1,776-pack of beers that PBR will be introducing on Independence Day.
Dubbed the #1776Pack, this enormous tribute to American freedom will launch on June 29th with four different partners: Igloo Coolers, The Nine Club, comedian Ali Macofsky, and Midwest emo band Hot Mulligan will all receive the big ass boxes of beer. Each partner will provide content and updates throughout this summer and into Labor Day.
For those feeling cheated at this point that the 1776 Pack is not available to the general public yet, there’s already talks of making sure that will be a reality. So if you’re looking for an impressive beer spree this 4th, at least the beloved Pabst Blue Ribbon 99-can pack is available now.