By Christian Spencer
It is summer time, and there is a new chicken sandwich war between Burger King and Chick-fil-A.
However, unlike previous capitalistic fanfare wars, this war is not just a measurement on which establishment has the better sandwich – this is for LGBTQ+ pride, USA Today reported.
On June 3, Burger King made a cheeky tweet saying it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch’King, to The Human Rights Campaign (HRC). For every hand-breaded chicken sold, 40 cents will go to the cause.
the #ChKing says LGBTQ+ rights!
— Burger King (@BurgerKing) June 4, 2021
The company emphasized that the Ch’King is available on Sunday, taking a jab at Chick-fil-A which observes the Sabbath on Sunday.
Chick-fil-A is a fast food eatery known for its chicken-based meals. Before 2012, the restaurant regularly donated to anti-LGBTQ+ groups, and its CEO Dan Cathy said supporting same-sex marriage would invite God’s judgment on the country.
With its Ch’King receiving positive feedback, Burger King is confident it could send a message that love is love.
“This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,” a Burger King spokesperson told USA TODAY via an email.