Back in the day, kids weren’t handed gifts left, right and centre for every occasion that came around. In fact, if you were a kid of the 1950s and ’60s you might remember only getting toys on two days of the year — your birthday and Christmas.
This is why it was so much more exciting when you were allowed to fish around inside an empty a cereal box to find a small toy that was barely the size of your palm. Most of the time they needed assembling and sometimes they didn’t do much – but there was always something magical about seeing the treasure fall into your bowl first thing in the morning.
And although finding the toys were often the highlight of the week, the only downside to the surprise was that there was only one prize dished out at a time. This could often mean some pretty nasty breakfast brawls were likely to break out between siblings over who got to keep it this time.
Although simple, the toys created hours of fun and kids would usually eat as much cereal as possible to get to it first. Most kids will remember patiently waiting for the cereal to end before they could pick out the plastic toy that came in many different shapes and sizes.
What was the best prize you remember pulling from a cereal box ?