ENGLEWOOD CLIFFS, N.J., March 17, 2021 /PRNewswire/ — According to new research from Dove Men+Care, when shown an image of a Black man, white men are most likely to describe him as an athlete over any other profession.1 That is why this March Madness®, as a continuation of the Commit to C.A.R.E. Now initiative, Dove Men+Care is spotlighting the multidimensional stories of former NCAA® student-athletes with Off Court Champs.
By championing and showcasing multidimensional stories of Black men, Dove Men+Care is challenging limiting stereotypes and narrow portrayals to change the way Black men are seen and treated in society. This work builds on the Commit To C.A.R.E. Now initiative that Dove Men+Care launched in September 2020 to address the misrepresentation of Black men and the harm it causes.
“Mainstream media and culture have longstanding histories of perpetuating stereotypes by showcasing extremely limited and inaccurate depictions of Black men,” said Esi Eggleston Bracey, Chief Operating Officer, Unilever N.A. Beauty and Personal Care. “These stereotypes have a tremendously negative impact and affect not only how the world views Black men, but also how Black men view themselves. We are using our platform during March Madness® to showcase and celebrate these Off Court Champs – their stories, their humanity, and their impact off the court – to change the way the world sees and treats Black men.”
Dove Men+Care has partnered with seven Off Court Champs, who are former NCAA® student-athletes turned CEOs, lawyers, artists, and more.