Google makes billions from its cloud platform. Now it’s using those billions to buy up the internet itself — or at least the submarine cables that make up the internet backbone.
In February, the company announced its intention to move forward with the development of the Curie cable, a new undersea line stretching from California to Chile. It will be the first private intercontinental cable ever built by a major non-telecom company.
Google isn’t alone. Historically, cables have been owned by groups of private companies — mostly telecom providers — but 2016 saw the start of a massive submarine cable boom, and this time, the buyers are content providers. Corporations like Facebook, Microsoft, and Amazon all seem to share Google’s aspirations for bottom-of-the-ocean dominance.
I’ve been watching this trend develop, being in the broadband space myself, and the recent movements are certainly concerning. Big tech’s ownership of the internet backbone will have far-reaching, yet familiar, implications. It’s the same old consumer tradeoff; more convenience for less control — and less privacy.
We’re reaching the next stage of internet maturity; one where only large, incumbent players can truly win in media.
Consumers will soon need to decide exactly how much faith they want to place in these companies to build out the internet of tomorrow. We need to decide carefully, too; these are the same companies that are gaining access to a seemingly ever-increasing share of our private lives.
(While this is a slightly dated article, if this the first you have read it, treat it as news)