- McDonald’s improved chicken sandwiches will roll out nationally in late February, a leaked menu viewed by Business Insider shows.
- The memo confirms the sandwich aims to take a page out of Chick-fil-A’s playbook, with the same ingredients and similar spicy and deluxe variations. It’s to be served in a foil bag.
- Chains including KFC, Wendy’s, and Burger King have either been testing or rolling out new chicken sandwiches in recent months.
McDonald’s is taking a clear aim at Chick-fil-A in the 2021 chicken-sandwich wars, an internal memo viewed by Business Insider shows.
The fast-food giant appears set to launch three chicken sandwiches, made with a new “thicker and juicier” chicken fillet, on February 24, McDonald’s confirmed.
Advertising for the improved chicken sandwiches is set to roll out in early March.
The new Crispy Chicken Sandwich will feature chicken and crinkle-cut pickles served on a buttered potato bun.
If the sandwich sounds familiar, it might be because you’ve eaten Chick-fil-A’s chicken sandwich, which also features the simple combination of a chicken fillet, pickles, and a buttered bun. For comparison, Popeyes tops sandwiches with mayo, as do most fast-food chicken sandwiches.
McDonald’s is also set to debut the Spicy Crispy Chicken sandwich, made with crinkle-cut pickles and a new spicy pepper sauce, and the Deluxe Crispy Chicken sandwich, with tomatoes, shredded lettuce, and mayonnaise.
(Chick-fil-A also serves a spicy sandwich, made with seasoned chicken, and a deluxe sandwich, with tomatoes, lettuce, pickles, and American cheese.)
Except for the deluxe option, the new crispy chicken sandwiches will be served in a foil bag – a presentation style that Popeyes and Chick-fil-A use, but that McDonald’s has previously eschewed.