Clicking this link lets you see what Google thinks it knows about you based on your search history — and some of its predictions are eerily accurate
When you use Google’s search function to learn about the world, Google is using your searches to learn about you.
The search giant builds multifaceted profiles of users based on their search history, as well as browsing history on Google-owned sites like YouTube. It uses that data to build an advertising profile, serving users with ads that it thinks will match their demographics.
By clicking a link from a Google account’s settings page, users can see what Google thinks it knows about them. Google predicts users’ age, gender, marital status, income, and personal interests.
The page also allows users to correct Google’s assumptions, remove their information from Google’s ad database, or stop Google from predicting their profile entirely going forward.
I sifted through my Google ad settings to learn what Google thinks it knows about me. Some of its predictions were off-base, but most were eerily accurate (and a few were comically specific based on recent Google searches I’ve made).
Here’s a step-by-step breakdown of how to see what Google thinks it knows about you, and how to delete your information from Google’s database.