It’s fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were outraged when they saw the new version of Froot Loops’ Toucan Sam.
Toucan Sam is the bird that’s on every box of Froot Loops who has a colorful beak to match the different colors of the cereal pieces. He used to be different shades of light and dark blue with a yellow, red, pink, and black beak and as far as cartoons go, he was pretty realistic to the shape of an actual toucan, too.
Not anymore, though, because for some reason unbeknownst to…everyone, Kellogg’s has totally changed Toucan Sam’s appearance. Our once-handsome, blue-feathered friend is now a psychedelic neon bird with a threatening aura. Toucan Sam used to be sweet-looking and approachable and this new guy just looks like a fever dream.
In a time of so much change already, did they really have to mess with the one thing that consistently gave us joy while we poured ourselves another bowl from our Froot Loops box? Out of every mascot to change—cough, cough, the Burger King King—why’d it have to be our boy Toucan Sam?
Froot Loops debuted the new Toucan Sam on Instagram, and people all over the internet started sounding off about the change. The hashtag #NotMyToucanSam flooded the comment section on Froot Loops’ Instagram.
Many critiques are about the actual logic behind the design, because this Toucan Sam has a beak and a mouth that are totally separate from each other, which anatomically makes no sense for a toucan. The mouth has…human teeth inside of it.
It even got to the point where Froot Loops fans were taking matters into their own hands and tried to redesign Toucan Sam on their own terms, and the results were pretty great.
Tried my hand and re-designing that new Toucan Sam. Got rid of the awful human teeth, the solid black line-art, noodle wings, paws, and the over saturated colors. While still trying to stick with the modern chibi cartoon design.#art #ToucanSam pic.twitter.com/N8iOhKqTxN— wingedwolf94 (@wingedwolf94) May 12, 2020
All in all, what we’ve learned here today, folks, is that (1) people hate change, (2) food mascots can really tear people apart, and (3), birds don’t have teeth, alright?