Inspired by Beyoncé’s Ivy Park fashion collection, Popeyes launches its own clothing line
By KARU F. DANIELSNEW YORK DAILY NEWS |JAN 29, 2020 | 2:47 PM
We now know with this story, the chicken did indeed come first.
And then came the fashion.AdvertisementAdvertisement: 0:02
Popeyes is getting into formation — a la Beyoncé’s sold-out Ivy Park fashion line — with a clothing collection of their very own.
Like the chart-topping, international icon with her own Creole roots, the Louisiana-born fried chicken chain is selling its wears to the masses — literally — which built on social media fanfare that pointed out how Ivy Park’s color schematics heavily resembles Popeyes insignia found on its branding and staff uniforms.
OMG! Beyonce designed her Ivy Park x Adidas collection in the Popeyes Chicken Sandwich color way. I stan a marketing Queen! #IvyParkXAdidas
“Popeyes is offering fashion seekers who missed the boat the first time a chance to score something nearly identical,” the company wrote in a statement Wednesday. “Enter a fast food fashion collection that features some of the brand’s most iconic maroon and orange uniform designs.”
The 10-item collection, which features actual Popeyes team members in the promotional shoot and accompanying marketing collateral, will be available online for a limited time only.
The online shop includes hooded jackets, crewneck sweaters, half-zips and polo shirts, visors, baseball caps, and more, ranging in pricing from $10 to $40.
We’re told the uniforms were designed in-house and are literally everyday uniforms employees have worn long before the new Ivy Park collection relaunched.
The 24-time Grammy Award winning superstar is a lifelong, card-carrying fan of Popeyes.
No, for real: In 2003, the “Bootylicious” diva told Oprah Winfrey that she has a lifetime membership card during an interview.
A rep has confirmed to The Daily News that remains true.
The chain says 100% proceeds from sales will be earmarked to to the Popeyes Foundation Family Fund.
Since 2010, the mission of the Popeyes Foundation is to strengthen communities with food and support in times of need. The family fund has assisted with urgent need of team members and their immediate family members who may be victims of natural disasters or other emergency hardship situations. The charity also partners with No Kid Hungry, which works to end childhood hunger and poverty. To date, more than 1 billion meals have been provided to kids in need
(Melina Matsoukas for Elle)1 / 105
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Following last summer’s chicken sandwich pandemonium, an ugly Christmas sweater was designed in its likeness — selling for $45.
Proceeds from that fast-selling gear also went towards the Popeyes Foundation Family Fund.