Mr. Peanut Is Dead Thanks To An Accident During Planters’ Super Bowl Ad


It sounds strange to say, but we kind of grow up with food mascots. Tell me you don’t feel an instant sense of nostalgia when you hear the Trix rabbit or see Ronald McDonald’s vaguely terrifying face. So when Planters Peanuts made the decision to kill off Mr. Peanut this week, people were understandably sad…and maybe a little bit confused.

In Planters’ pre-game Super Bowl commercial this year, Mr. Peanut can be seen riding in the NUTmobile with actor Matt Walsh and director Wesley Snipes (as you do!) when Mr. Peanut is forced to swerve, and leaving the trio clinging to a tree branch. The tree branch cannot hold all of them though, so you see, Mr. Peanut must sacrifice himself to save his two best friends, who are, of course, Matt and Wesley.

“It’s with heavy hearts that we confirm MR. PEANUT has passed away at 104 years old,” said Samantha Hess, PLANTERS Brand Manager at Kraft Heinz. “He will be remembered as the legume who always brought people together for nutty adventures and a good time.”

In case you need a more formal moment to grieve the loss of our dude, Mr. Peanut, Planters will be broadcasting his funeral during its official Super Bowl brand’s official Super Bowl commercial in the third quarter of the game.

Additionally, Planters will be giving out commemorative pins for anyone who spots the NUTmobile prior to the game, as well as commemorative packaging to some of Mr. Peanut’s fans on Twitter. You can also pay your respects using the hashtag #RIPeanut. What a world we live in.

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